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Rich Bella is an American Cinematographer, Creative Producer, and the Founder of FocusBella by Intrepid Visions, a creative agency specializing in cinematic storytelling, commercial production, branded content, music visuals, documentaries, and live event media. Known professionally as “Mr. Focus,” Rich has built a reputation for combining emotionally driven storytelling with high-end cinematic visuals, leading projects from creative development through final delivery with a strong emphasis on excellence, precision, and impact. His leadership style blends creative direction with hands-on production experience, allowing clients to move from concept to execution with a unified creative vision.
Over the past decade, Rich Bella has worked as a cinematographer and producer across short films, feature films, documentaries, commercial campaigns, church media productions, and music-driven visual content. His visual style is heavily influenced by atmosphere, contrast, movement, and emotionally grounded imagery, drawing inspiration from filmmakers such as Stanley Kubrick and Martin Scorsese, along with cinematographers Philippe Le Sourd and Matthew Libatique. Beginning his creative journey later in life, Rich brings a layered perspective shaped by international experiences, entrepreneurship, athletics, writing, leadership, and a relentless commitment to personal and professional growth.
As a creative agency owner, Rich Bella is driven by the belief that storytelling should leave a lasting emotional imprint. Whether leading a documentary centered on legacy and humanity, developing gritty modern brand concepts, or building media systems for churches and organizations, his work consistently centers around authenticity, passion, and connection. A husband and father, Rich often credits life experience, faith, resilience, and family as the foundation of his creative philosophy—approaching every project with the mindset that powerful visuals are not just seen, but deeply felt.
Over the past decade, Rich Bella has worked as a cinematographer and producer across short films, feature films, documentaries, commercial campaigns, church media productions, and music-driven visual content. His visual style is heavily influenced by atmosphere, contrast, movement, and emotionally grounded imagery, drawing inspiration from filmmakers such as Stanley Kubrick and Martin Scorsese, along with cinematographers Philippe Le Sourd and Matthew Libatique. Beginning his creative journey later in life, Rich brings a layered perspective shaped by international experiences, entrepreneurship, athletics, writing, leadership, and a relentless commitment to personal and professional growth.
As a creative agency owner, Rich Bella is driven by the belief that storytelling should leave a lasting emotional imprint. Whether leading a documentary centered on legacy and humanity, developing gritty modern brand concepts, or building media systems for churches and organizations, his work consistently centers around authenticity, passion, and connection. A husband and father, Rich often credits life experience, faith, resilience, and family as the foundation of his creative philosophy—approaching every project with the mindset that powerful visuals are not just seen, but deeply felt.
The Team
Lewis Gonzalez
Lewis Gonzalez is a Latin American filmmaker, editor, cinematographer, and producer whose work spans the full spectrum of production and post-production. Known for his contributions to Extraction 2, The Last Rodeo, Grounded, and The Gray Man, his work has contributed to productions with studios including Netflix, Paramount, MGM+, and Apple.
With over 10 years of experience in the industry, Lewis has built a reputation for crafting emotionally driven, story-first edits that focus on performance, pacing, and narrative impact. As a cinematographer and producer, he brings a strong visual instinct and production-minded approach to shaping projects from development through final delivery.
With a deep understanding of storytelling from every angle and at every stage of the filmmaking process, Lewis consistently delivers beyond expectations—bringing both creative precision and technical excellence to every project.
His experience and technical expertise have supported productions totaling over half a billion dollars in cumulative budgets, making him a versatile creative force across both production and post.
With over 10 years of experience in the industry, Lewis has built a reputation for crafting emotionally driven, story-first edits that focus on performance, pacing, and narrative impact. As a cinematographer and producer, he brings a strong visual instinct and production-minded approach to shaping projects from development through final delivery.
With a deep understanding of storytelling from every angle and at every stage of the filmmaking process, Lewis consistently delivers beyond expectations—bringing both creative precision and technical excellence to every project.
His experience and technical expertise have supported productions totaling over half a billion dollars in cumulative budgets, making him a versatile creative force across both production and post.
Key Crew Members
Producer/Camera Operator/Gaffer
Pierre Conley
Pierre Conley is a Production expert. He has the ability to produce projects from conception to delivery. His leadership in the commercial/music video side has been an asset to our clients. In addition, Pierre's knowledge in film making is amazing in which he can DP, Operate, Gaffer and Grip when necessary. Pierre has worked on a Gucci project recently as well as many narrative projects.
Camera Operators
ROBERT VINCENT PATRICIO
Robert is a DP, Camera Operator and a 1st AC. He has worked with FocusBella on several projects from Documentary, Feature Films, to Music Videos.
Sound Team
TONY NEWEN
Anthony Newen has held numerous positions on video and movie shoots and has found his place as a Sound Engineer. Anthony has worked with brands like Toyota, PricewaterhouseCoopers, and American Heart Association, online creators like Lilly Singh and King Bach, and has learned from Lee Orloff (Terminator 2, Pirates of the Carribean) and Mark Steinbeck (The X-Files). He's grown quickly within the industry and continues to learn to capture and record the best sound possible for any project he work on.
Tony has worked the most with FocusBella from corporate gigs to narrative films. He is the main sound engineer for the upcoming film, "Like Blood" with Tallie Brinson, Sheldon A. Smith, and CJ Wallace, directed by Zaahir Abdullah.
Tony has worked the most with FocusBella from corporate gigs to narrative films. He is the main sound engineer for the upcoming film, "Like Blood" with Tallie Brinson, Sheldon A. Smith, and CJ Wallace, directed by Zaahir Abdullah.
